The Booker is the person that handles all the creative details for the wrestlers. Their first goal is to create matches or segments but also develop feuds in a natural and organic way. You will also be responsible for what gimmicks each wrestler will taken on. Choosing the right gimmick can be essential for getting over with fans and dealing with wrestler morale.
The Booker will be paying attention to show ratings and audience reactions since this will give you an idea if your booking decisions, characters, feuds, etc are working.